Websites can easily turn people away if they are cluttered and not easy to navigate. Create a user-friendly website and keep your visitors long enough to learn more about you and what you have to offer. If they can find their way around your website without any issues, they will not only stay but bookmark your page to visit again.
- Focus on utility, not eye candy. Although websites with Flash introductions and eye-catching graphics might impress your visitors, these features don't always make for a user friendly website. Visitors without high-speed connections may have difficulty loading your website that is heavy on graphics and applications. To optimize the usefulness of your website, keep the focus on your content.
- Keep your colors subtle. Look at successful, professionally-designed websites and you will notice one thing they all have in common -- they use color sparingly. A single eye-popping color can help you define your brand, but brightly-colored backgrounds and multiple neon colors on a website are not user-friendly. Choose one or two colors for your website and keep it easy on the eyes.
- Make it easy to read. Use large, easy-to-read font. If you want to use a fancy type style, limit it to your logo.